Competition in the online retail environment is as fierce as it has ever been. Every day companies are coming up with new and innovative ways to make their products more appealing and help them stand out in the crowd. In order to stay competitive, you have to keep up with the trends and still find ways to distinguish yourself.
Luckily, custom branded packaging is one of the best ways to do it, especially when it comes to tissue paper packaging. Here are seven interesting facts about custom tissue paper.
1. It’s what is inside that counts
When it comes to making an impression with your packaging, every little bit counts. Undoubtedly, custom boxes and printed labels are important steps to take in order to catch the customer’s eye immediately. That being said, you want that experience to continue once the box has actually been opened and that’s why custom tissue paper is so great.
2. Branding is key
You probably don’t need to be reminded of this, but you should never forget that your logo is one of the most important pieces of marketing and advertising your business will ever have. The more often you can expose customers to this image, the better off you’ll be. Brand recognition is built through repetition, and custom tissue paper can help with that.
3. You can start small
Due to the fact that custom tissue paper is fairly easy to produce, you should be able to find low order minimums, so you don’t end up with more than you need at the moment. Storing excess packaging supplies can be a challenge, so it is comforting to know that you can start with a relatively small order of custom tissue paper.
4. Tissue paper will protect your product
In addition to looking great, custom tissue paper also helps prevent scratches and protects your products from dirt and dust. Especially if you’re dealing with delicate items, appropriate packaging is necessary to make sure the quality of the product is protected during transportation and that it arrives looking as good as it did when it left your facility.
Tissue paper will also ensure that no dirt or dust comes into contact with the product, so you know they will arrive looking perfect even if they end up having to sit on the shelf for a long time.
5. There’s no added weight
When it comes to packaging and shipping items, weight matter. Thankfully, tissue papers are so lightweight that they will not contribute to the overall weight of the product. Not to mention, due to the fact that they are so lightweight, you also don’t have to worry too much about how you handle or store your tissue paper. It is virtually hassle-free.
6. Tissue paper looks sophisticated
Due to its lightweight and polished quality, tissue paper has always been associated with luxury goods. Custom tissue papers will enhance your product with an air of refinement, while also serving the purpose of sophisticated packaging with less hassle and less time consumption.
7. You’re doing something good for the environment
Here’s something that can make you feel even better about your decision to use custom tissue paper– it is good for the environment! Thanks to the fact that tissue paper easily decomposes, it is biodegradable and therefore contributes to preserving the natural environment.
This is important to keep in mind not just in terms of monitoring your personal carbon footprint, but also because many of your customers likely care about how the products they order are packaged and shipped. Using custom tissue paper will let your customers know that you care about details, but that you’re also environmentally conscious in your business and marketing decisions.