5 Steps to Design an Effective Mascot

It’s important for a mascot to accurately represent a company’s brand and products. Failing to use relatable features can result in confusion and ineffective character that consumers are not engaged with.

To prevent this consequence from impacting your design certain tactics should be used on it like: bright colors, clear logos, innovative technology, friendly facial features, durable materials and flexible material that can increase its appeal.

If you’re in the process of designing a mascot, this blog post will explain the common features of an effective mascot.

1. Use Bright Colours

Consumers are constantly exposed to marketing campaigns, advertisements and products in their daily lives. This exposure makes it difficult for companies to stand out among their competitors and for consumers to buy their goods.

To avoid this difficulty, companies can use bright colours on their mascot to draw attention to it which increase the changes that people will look at the item when it’s on a shelf and pick it up. Ultimately, this increased visibility impacts the chances of consumers purchasing the product because of how much it stand out from others.

2. Has a Visible Logo

It’s important that all company mascots are designed with a clear and visible company logo on the front of it. This feature is important for mascots to have because it will help consumers identify the brand and their awareness of it.

Without a clear logo, companies are at risk of confusing customers if they cannot make the connection.  To prevent this consequence from impacting growth, every company mascot should feature a clear and visible logo so consumers can connect it to the brand.

3. Consider Innovative Additions

For a mascot to stand out in a large crowd innovative features should be added to increase its visibility and attract attention to it. Some features that can be added to the costumes include: lights, music, sound, and moveable parts that engage people and attract their gaze.

These features are also important consider because of how much it can increase the response rate and engagement level while at an event. The level of engagement is important because of the opportunity it gives companies to directly market their brand to consumers. Without such approachable features some consumers may overlook the mascot or avoid approaching while at an event.

4. Friendly Facial Features

It’s also important for companies to make the facial features friendly and appealing to potential viewers. The facial features should be friendly because of how much it can impact the approachability and attraction of it. If the design of a mascot is not viewed as friendly it can have a negative impact on the overall brand because consumers will overlook the product in favor of one that appeals to them.

Consumers that are not attracted to the design will associate this negative opinion to the brand and its other products. For example: consumers that believe a mascot was poorly designed and of lesser quality will likely think the services offered are of similar standards. In turn, resulting in lost sales as consumers turn towards brands they perceive to trustworthy.

5. Easy to Maneuver Parts

It’s also important for owners to use materials that are easy to maneuver. This feature is important because it ensures that the mascot will be as engaging and lively as possible. Without the ability to freely move the wearer won’t be able to easily promote the product or approach people at an event. Finally, this increased restriction can a cause missed marketing opportunities that could be avoided with moveable parts.